Pages are part of Facebook’s project to suck up the Web. They are also full of data. In the next version of netvizz I will add a feature that allows to dig into that data a little bit. Here is a preview:

This network (visualized with gephi) shows interactions on the Facebook page of the Guardian. I extracted all the likes and comments for the last 80 posts. On the whole, there are 9.500 users liking and commenting away. Each dark and labeled node is a post while all the others are users. A heat scale (blue => yellow => red) shows how often a user interacts with the page; size shows how often a node was liked or commented on (for pages) or liked and commented (for users).

One can see a a core of regulars in the middle of the graph, but the main engagement comes from a large majority of users that have only interacted with a single posts. These users drag the big subjects out to the margins in this specific spatialization. Engagement, here, comes from a fleeting audience rather than a more stable group or community.

There is still some testing to do, but I hope to get this feature ready soon for general use.

Post filed under facebook, softwareproject, visualization.

15 Comments

  1. Hi Bernhard, I reach your post via this twit of @Gephi I will look deeper the graph, but I really like what you have done.

    It encourage me! :)I’m doing a SNA course at coursera and experimentig with Gephi and it’s very very fun and interesting.

    But, I have a question that would appreciate if you think you can asnwer me: What tools are you using to extract this data. You see I have an Appi to extract my own net but none the net of other public profile. I’m newbie on this

    Great post, cheers!

    • Hi Michel,

      Thanks! I’m using netvizz – which is probably also what you are using in the coursera class as well – but I have not yet added the pages feature to the application (some more tests to do, for the moment it breaks on very big pages like Obama’s). I will soon however.

      best,
      Bernhard

  2. Wow! Hi Bernhard!

    I didn’t notice that you were devoloping netvizz!!! Thanks a lot for the kind asnwer to my question!! :)

    You are rigth at coursera we are using netvizz, but an old or simplified version, cause it has only the option of “you personal network”. So, I’m very pleased that I reaches your site… sometimes we break the vicious-circle of “always the same webs” ;)

    Thanks a lot for your comment,

    Michel

  3. #like

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  6. It sounds great Bernhard, I’ll wait for the update…

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  10. Hi Bernhard this is ace – I’m one of the community coordinators who helps runour main Facebook page so I found this very interesting :) Would be great if you could drop me a line and tell me more!

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  12. Hi there, love the graphs you’ve been producing. What layout did you use in Gephi for this one? Force Atlas?

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